We are opening our new location!

After 9 ½ months of hard labor, the day has finally arrived!

Positive Steps Fertility is opening the doors of its Madison permanent home at 149 Fountains Boulevard – and we couldn’t be happier or prouder.

Multiple fun events are planned throughout the day including ribbon cutting, tours, fertility lectures, free mini consults, and of course craving-worthy treats and some great door/Facebook prizes.

Grand opening event details

Scheduled throughout the day are tours of Positive Steps where you will have the opportunity to learn more about in vitro fertilization, see how sperm looks under the microscope and more!

Light refreshments will be provided, including pickles and ice cream (just not mixed together!), baby quiches, BLTs and other goodies.

How to find us

Our location is easy to find on Google maps. However, since our center is a new development, not all map apps have registered the new street corner. We are across the street from the Madison Hilton Garden Inn and next to Key Dental Group.


We will be giving prizes out throughout the day!

  • 3rd prize: Free fertility consult (three 3rd prizes will be awarded).
  • 2nd prize: Yeti Tundra 65 cooler and a dozen free range eggs (you see what we did there?).
  • 1st prize: Free fertility consult and Parryscope® testing* ($1,000 value).

*For you or can be gifted to a friend interested in Positive Steps Fertility.

Four ways to register to win

Each of the following counts as a submission. Do all four to increase your chances of winning.

Schedule of events

8 a.m. — Doors open

9:30 a.m. — Ribbon cutting
Words from Madison’s Mayor Mary Butler and Dr. Preston Parry

12 p.m. — Understanding Your Fertility discussion

1 – 4:30 p.m. — Mini consults (5-10 min each) one-on-one with Dr. Parry

5 p.m. — Understanding Your Fertility discussion

6 – 7:30 p.m. — Mini consults (5-10 min each) one-on-one with Dr. Parry

8 p.m. — Closing for the night but looking forward to a great Thursday!

The Grand Opening is going to be Positively awesome—hope you can make it!

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